If you are exploring the many ways to create a website for blogging or content publishing and haven’t heard about Ghost, then here it is. Ghost, according to the official website ( https://ghost.org) is “easy to start, fast to grow. Ghost makes it simple to publish content online, grow an audience with email newsletters, and make money from premium memberships.”

Ghost can either be run on their fully managed hosting or integrated into your own infrastructure, it’s up to you, and your business or personal needs.

Most people run Ghost on Ghost.org fully managed PaaS called Ghost(Pro). This removes the complexities of server management, security monitoring, and software updates. This allows you to focus on your business.

Some larger organizations such as Apple and Square run Ghost on their own private networks. That’s where they’re able to develop some deep core modifications to the software in order to suit their needs.

You can make a custom design from scratch, choose from pre-made templates, or modify a default theme to suit your style and brand.

Ghost’s theme API gives you complete control over the look and feel of your site, with a focus on flexibility and performance. Build a theme from scratch, or select from one of the pre-made templates available in Ghost’s theme marketplace.

Use the Ghost default theme as a base and modify it to suit your brand. This allows you to get up quickly and benefit from hundreds of hours of development already done for you.