Best Freelance Tech Jobs 2018

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If you are a freelancer that is wondering what the top jobs ,  and fastest growing skills are this year, then listen to my podcast about the report released by Upwork. ( https://www.upwork.com/press/2018/07/31/q2-2018-skills-index/ ). 

According to the Upwork report, because freelancers are often equipped with the specific skill sets teams need and are well-suited for the increase in project work, more than half (59 percent) of HR managers opted to utilize freelance talent last year. Of these, 57 percent expect to use even more freelancers in the next 10 years.

“As technological change and the knowledge economy continue advancing, so will work requiring more skills,” said Stephane Kasriel, CEO of Upwork and co-chair of the World Economic Forum’s Council on the Future of Gender, Education and Work. “Many of today’s jobs will change as the world’s needs change and automation progresses, but shortages in local talent pools and the skills businesses need can be overcome with freelance talent, who are nearly twice as likely as traditional employees to proactively upgrade their skills.”

Here’s the podcast:

 

 

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You’re Using Copywriting (And You Probably Don’t Realize It)

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When you think about the word “copywriting” do you think of long sales pages, squeeze pages, and unwanted bulk mail?

You’re not alone, the fact is, copywriting is more than just sales messages. As an online business owner, most of the content you produce could be called copywriting. If you’re creating content with the ultimate goal of selling products or services, that is copywriting.

1. Facebook is a place to connect with potential clients, and that means that when you’re sharing your latest blog post or product with your business friends, you have to keep good copywriting in mind.

2. What makes you stand out from the other businesses in your niche? Your LinkedIn profile is where you share what makes you the best person to solve your ideal client’s problems. Think of your LinkedIn profile like a resume, and be sure to list your best credentials.

3. Here’s your chance to have some fun while highlighting your skills. It’s important to know that the about page is often the most visited page on a website, so it’s a critical piece of your overall brand and message. The purpose of your about page is to encourage people to want to learn more about your products or services, so be sure to include a call to action on the page.

4. All blog posts need to have a purpose. Maybe they’re meant to send your reader to a sales page. Perhaps you’re asking for readers to subscribe to your mailing list. Maybe your blog post is written to start a conversation. Alternatively, maybe it’s just sharing great content and inviting readers to learn more by clicking on related posts. Whatever the reason, it’s copywriting that entices your reader to take that next action.

5. If you use Twitter as part of your overall marketing strategy, think of tweets like email subject lines, and write them to convey as much information as possible while still encouraging readers to take action.

6. Whether you’re sending an email about a new product or service or just letting readers know you have a new blog post up, your email qualifies as copywriting. Even the personal emails you send to prospective clients contain what is called copywriting.

Copywriting is used everywhere in your business, from sales pages to invoices. Whenever you ask a reader to take some action, you’re writing copy, and the more comfortable with the idea of copywriting, the better and more natural it will become.

Google Marketing Keynote Summary July 2018

Laptop with Google Search Image
Laptop with Google Search Image
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If you haven’t heard yet, Google AdWords is becoming Google Ads. There is more to it than that though. Google held a keynote event on July 10th, 2018 and here is a summary of some of the changes from the Adwords blog.

Putting Machine Learning Into The Hands Of Every Advertiser
Earlier this year, we rolled out a new Shopping campaign type that optimizes performance based on your goals.

These Smart Shopping campaigns help you hit your revenue goals without the need to manually manage and bid to individual products.

In the coming months, we’re improving them to optimize across multiple business goals.

Beyond maximize conversion value, you’ll also be able to select store visits or new customers as goals.

Machine learning factors in the likelihood that a click will result in any of these outcomes and helps adjust bids accordingly.

Machine learning is also used to optimize where your Shopping ads show-on Google.com, Image Search, YouTube and millions of sites and apps across the web-and which products are featured.

Brands like GittiGidiyor, an eBay company, are using Smart Shopping campaigns to simplify how they manage their ads and deliver better results.

GittiGidiyor was able to increase return on ad spend by 28 percent and drive 4 percent more sales, while saving time managing campaigns.

We’re also adding support for leading e-commerce platforms to help simplify campaign management.

In the coming weeks, you’ll be able to set up and manage Smart Shopping campaigns right from Shopify, in addition to Google Ads..

I took notes in a mind map and then exported to a slide show for your review today.